A partnership between Hudson’s Bay Company and Student Life Network, Win My Prom is an annual campaign that targets and rewards high school students with the chance to win the ultimate prom night for their school.

The design challenge: to create a unique, elegant, and fun look for prom that converts sign ups and brand engagement with HBC and its partners.

Skills used: Art direction, design, branding, illustration, web/UI design, copy writing, photo editing and retouching