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Rebranding: Sheridan Student Union

The Sheridan Student Union (SSU) serves and represents a diverse population of students who attend Sheridan College. A fresh, bold and modern look was needed to better align with these students voices, opinions and needs. Timeline: March 2015-August 2015

 Primary logo with a bold, new colour palette.

Primary logo with a bold, new colour palette.

 Primary, secondary, and logo variations based on usage needs.

Primary, secondary, and logo variations based on usage needs.

 SSU - The Living Brand. To allow the SSU to live and grow with its students, the middle 'S' in SSU representing the word 'Student', was opened up to allow the brand to reflect the world it lives in.   My vision was to capture all of the offerings the SSU provides its students in a unique and thought provoking way. 'Discover the Sheridan Life' was the slogan chosen and from there, hundreds of iterations of the 'S' were created to be thoughtfully used in print, web and video materials.

SSU - The Living Brand. To allow the SSU to live and grow with its students, the middle 'S' in SSU representing the word 'Student', was opened up to allow the brand to reflect the world it lives in. 

My vision was to capture all of the offerings the SSU provides its students in a unique and thought provoking way. 'Discover the Sheridan Life' was the slogan chosen and from there, hundreds of iterations of the 'S' were created to be thoughtfully used in print, web and video materials.

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 Example of the new stationary.

Example of the new stationary.

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 New way-finding signage was introduced to identify SSU locations on campus.

New way-finding signage was introduced to identify SSU locations on campus.

 A variety of new staff and student apparel was introduced including tee shirts, hats, hoodies and sweat pants. 

A variety of new staff and student apparel was introduced including tee shirts, hats, hoodies and sweat pants. 

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 New event and campaign poster designs.

New event and campaign poster designs.

 An entirely new website and online presence was launched to mark the official unveiling of the rebrand to Sheridan College students. More thoughtfully curated social media channels were introduced, as well as a new brand voice.   I left shortly after this project finished to start a new chapter in my career. I am extremely proud of this project and the team I led to create this vision.

An entirely new website and online presence was launched to mark the official unveiling of the rebrand to Sheridan College students. More thoughtfully curated social media channels were introduced, as well as a new brand voice. 

I left shortly after this project finished to start a new chapter in my career. I am extremely proud of this project and the team I led to create this vision.

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