Based in Toronto, Parent Life Network (PLN) is Canada’s largest online community of new and expecting Canadian parents. With a following of 800,000+ users across its many platforms, members get practical advice, supportive and uplifting stories from real parents in the community, and access to deals and offers that make parenting easier.

I was tasked to redesign it’s old look and bring it up to the standards new parents expect in today’s highly crowded marketplace. It needed to be clean, sharp, modern, and friendly… a grown up version of the previous mark.

Skills used: Art direction, logo design, branding