Launched early 2020 in Peterborough, ON, Beer League Hockey Practice is an adult-beginner hockey league. It caters to those who fell in love with the game a little later in life or didn’t have the opportunity to play at a young age.
The brand needed to feel professional and strong in order to be successful in a market already full of hockey leagues. Though the pandemic brought uncertainty to its future, BLHP has continued to sell out classes whenever announced online.
Skills used: Art direction, logo design, illustration, branding, print