The Sheridan Student Union (SSU) serves and represents a diverse population of students who attend Sheridan College. A fresh, bold and modern look was needed to better align with these students voices, opinions and needs. Timeline: March 2015-August 2015
Sheridan Student Union, or SSU as it’s referred to on campus, serves over 20,000 students across three campuses in Ontario, Canada. The old brand was stale and cold and didn’t fit the needs of its diverse population.
Through research, surveys, meetings, and months of design—a fresh, bold, and modern look was created to better align with the students voices and opinions.
Skills used: Art direction, design, illustration, branding, print, web/UI design, copy writing
New way-finding signage was introduced to identify SSU locations on campus.