Created by Student Life Network, Canada's Luckiest Student is a national campaign aimed towards helping a student graduate with financial freedom. One student wins a literal boat load of prizes along with a ton of cash to help pay off their tuition.
The challenge was to produce imagery that would stand out in a typical users Facebook feed. My solution was to create illustrations that are fun, bright and memorable. Cleverly mixing the prize messaging with typical objects you might find in a dorm room, these illustrations solved the visual communication needs of this project.